It’s official, governments decided to shift into second gear with their social distancing policies in Ontario or Quebec. Other provinces might follow shortly (or already have by the time you are reading this). Dealerships’ doors are closed. That is the reality of the COVID-19 crisis and no-one can afford to ignore it by now. As dramatic as it sounds, there are some opportunities that should not be overlooked in these troubled times and digital marketing is key. Two main positions have clashed in recent days: resignation or opportunism. Here are some strategies we decided to present to those who will opt for the latter: